Analytics for Startups
Presentation, Transcript and Webinar, Ilya Volodarsky, Co-Founder @ Segment
Analytics for Startups Ilya Volodarsky Co-Founder @ Segment (YC S11) github.com/ivolo twitter.com/ivolo [email protected]
SeHogmwe Snet gStmaerntut pc aPrno hgerlpam Segment Today ● $300M raised, Series D company ● 450 employees across 5 offices ● 20,000customers ● 80,000websites, 5,000 mobile apps ● 163,000connections ● 2.9 billion end users 3
Why Analytics? Use analytics & data to: 1. Test product market fit. 2. Focus the team. 3. Operate/grow the company.
1. Funnels Today we’ll cover: 2. Collecting Data 3. Top 3 Metrics + PMF Methodology 4. Best in class tools
Creating a funnel for words
RETAIN ACQUIRE ENGAGE MONETIZE
1. How many signups RETAIN this week vs last? 2. How many users are re-engaged week over ACQUIRE week? 3. How much revenue are we making week ENGAGE over week? MONETIZE
USER SIGNED UP VIDEO PLAYED SUBSCRIPTION UPGRADED
Collecting data for words
1. Collect the data
2. QA the data
3. Add an analytics tool
Real data flow * (fake data)
Focus on 3 metrics.
1. Signups per week
1. Signups per week RECIPE:
1. Signups per week
2. Retention cohorts RECIPE:
Which metric do you pick?
Have I reached product-market fit?
2. Retention cohorts
2. Retention cohorts
3. Revenue RECIPE:
3. Revenue
Dashboards for your team
And advisor updates
The Startup Stack
Stack over Time g s n si c i i t yt r l ve a d n se M A A u sh on t o s u CR c h d P sk u e y r e d r n a & D o t a o dopti r a l a b i p A P h W p a l m e & C a shm t o a E H b ve a C D Tool e i D W L Building MVP Private Beta Launch PMF Search Scale Business Stage
Improve product usability
43-min founder email
Democratize data access
Tools change, don’t stress Integration Adoption
The Startup Stack Growth Messaging Experience Customers Analytics Data Platform
Where we cut costs: ● CRM →Google spreadsheet ● Support → HelpScout instead of Zendesk ● Monitoring → Stackdriver instead of Datadog ● Sprints → Emails (no Asana, JIRA, Trello, etc) What we paid for: ● Github | $50/mo ● Sendgrid | $80/mo ● Digicert | $42/mo ● Olark | $42/mo ● Name.com/Namecheap ($100s/year) ● AWS (don’t remember!)
Segment is now FREE for early-stage startups If you’re less than 2 yrs old with <$5M in funding, you get: ● $25K in Segment credits for a Team Plan ● $1M in software deals from our partners ● A Segment discount once you graduate bit.ly/segment-sus
The Startup Stack Growth Messaging Experience Customers Analytics Data Platform
Thank you.
