Founders : First worm. LISP textbook. First SaaS co. Market : Future $B companies would be technology / software startups. Software startups need less $. Product : Covering 3 month living expenses is enough. Hackers want to do this. No coworking space is better. Other angels / VCs want to invest in these startups. Acquisition : PG wrote books and online essays with a large audience of target users: hackers. Monopoly : Alumni network more valuable than partners. Easier to recruit. Scales advice. Better beta.