How to Launch (Again and Again)
Presentation, Transcript and Webinar, Kat Manalac, Partner @ Y Combinator
How to Launch (again) (and again)
Kat Mañalac Partner, Y Combinator [email protected] @katmanalac
Change the way you think about launching.
Silent launch • • Friends and family launch • Stranger launch • Online community • Request access launch • Social media/blogger • Pre-order • New feature/product launch • Press
Why Launch Continuously? A/B test your short pitch • • See how users respond to your product • Launching to different audiences: Are you talking to the right users?
Silent Launch
Silent Launch Domain name • • Company name • Short description • Contact • Call to action
Friends & Family
Strangers
Online Communities
Online Communities Startup School • • Product Hunt • Hacker News • reddit • Elpha • Facebook groups • Alumni groups
No marketing language. No jargon.
Online Communities Introduce your company • • What are you building? • Who are you building it for? • Why? • Interesting insights?
Request Access
Social Media/ Bloggers
Pre- Order
New Product or Feature
Build your own community.
Launching isn’t one moment in
Silent launch • • Friends and family launch • Stranger launch • Online community • Request access launch • Social media/blogger • Pre-order • New feature/product launch • Press
Kat Mañalac Partner, Y Combinator [email protected] @katmanalac
